Tuesday, September 2, 2008

Corn Gets the Gold

Michael Phelps Kelloggs Corn Flakes Olympic Gold MedalsOr at least Olympic gold medalist.

Swimmer Michael Phelps, who won an amazing 8 gold medals at the 2008 Beijing Summer Olympics, has chosen to appear on upcoming boxes of Kellogg's Corn Flakes.
He's already taken his place in history alongside the legends, but now Michael Phelps can add one more milestone to the list. After earning eight gold medals in the 2008 Olympic Games, Michael Phelps has earned a place of honor on the front of specially-marked Kellogg's Frosted Flakes® and Kellogg's Corn Flakes® cereal boxes.

Wheaties, made by rival General Mills has usually signed champion athletes on its cereal boxes since 1934. Instead, Wheaties will go for the silver and honor gymnast Nastia Liukin and decathlete Bryan Clay. OK, so maybe this is just another example of why corn beats wheat.

One does have to wonder how much Kelloggs paid for this honor. We suspect millions of dollars in marketing and branding costs will be added to Kellogg's costs over the year. But it's fine because they can just blame corn and ethanol for the higher prices.

Despite that the cost of corn found in a box of corn flakes is under 10 cents in a box. Corn Flakes: The Breakfast of Profiteers!

Source: Kelloggs

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