Monday, May 12, 2008

Oil's Dirty PR Push

oil threatAs we wrote earlier, the oil industry is spending millions to shape public opinion of consumers and legislators.

The Washington Post wrote just this week about their pricey campaign to improve oil's image:
"The American Petroleum Institute, the industry's main lobby, has embarked on a multiyear, multimedia, multimillion-dollar campaign, which includes advertising in the nation's largest newspapers, news conferences in many state capitals and trips for bloggers out to drilling platforms at sea."
So when you get that "feel good" message about foreign oil--even while standing at the gas pump--you'll know that their big money is paying off.

The precise amount of the campaign is not know but the API told the Washington Post that it would spend less than $100 million on advertisements per year.

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